Field Mapping
Unified dimensions and metrics across all data sources
13 dimensions|23 metrics|13 formulas
Name | Description | ID | Group Path | Sources | Calculation | Unit | Actions |
|---|---|---|---|---|---|---|---|
Ad | Combines ads/creatives from all platforms. Maps to Readpeak "article_title", Adnuntius "Creative", Google Ads "ad.name", Meta "ad_name". | ad | Custom | ReadpeakAdnuntiusGoogle Ads+3 | 6 rules | AzSTRING | |
Ad Group | Combines ad groups from all platforms. Maps to Adnuntius "Line Item", Google Ads "ad_group.name", Bidtheatre "advertiser", Meta "adset_name". | adGroup | Custom | ReadpeakAdnuntiusGoogle Ads+4 | 7 rules | AzSTRING | |
Advertiser | The advertiser / client associated with the campaign. | advertiser | Custom | Bidtheatre | 1 rule | AzSTRING | |
Campaign | Combines campaigns from all ad platforms. Maps Readpeak "campaign", Adnuntius "Order", Google Ads "campaign.name", Bidtheatre "campaign", Meta "campaign_name". | campaign | Custom | ReadpeakAdnuntiusGoogle Ads+4 | 7 rules | AzSTRING | |
Country | Geographic country of the impression/click. | country | Custom | AdnuntiusMeta | 2 rules | AzSTRING | |
Data Source | Which platform the data originates from (hardcoded per platform). | data-source | Built-in | ReadpeakAdnuntiusGoogle Ads+4 | 7 rules | AzSTRING | |
Date | The date of the data point. | date | Built-in | ReadpeakAdnuntiusGoogle Ads+4 | 7 rules | AzSTRING | |
Device | Device type: Desktop, Mobile, Tablet. | device | Custom | AdnuntiusGoogle AdsMeta | 3 rules | AzSTRING | |
Media Channel | Identify which platform the data comes from: Readpeak, Adnuntius, Google, Bidtheatre, Meta. | medie | Custom | ReadpeakAdnuntiusGoogle Ads+4 | 7 rules | AzSTRING | |
Media Type | Segment data into Native, Display, Search, Social, Programmatic based on platform type. | media-type | Custom | ReadpeakAdnuntiusGoogle Ads+4 | 7 rules | AzSTRING | |
Paid / Organic | All connected platforms are paid media sources. | paid-organic | Custom | ReadpeakAdnuntiusGoogle Ads+4 | 7 rules | AzSTRING | |
Site | The publisher site where the ad is displayed. | site | Custom | ReadpeakAdnuntiusBidtheatre+1 | 4 rules | AzSTRING | |
Traffic Source | Identify which platform the data comes from. Same as Media Channel. | traffic-source | Custom | ReadpeakAdnuntiusGoogle Ads+4 | 7 rules | AzSTRING |