AUDIENCE

Social Media

Ipsos SoMe Tracker · Q4 2025 · N=1,112 · Norges befolkning 18+

Oversikt

Facebook

69.1%

+3.8%

Daglig bruk

Snapchat

60.7%

+8.4%

Daglig bruk

Messenger

54.4%

+7.5%

Daglig bruk

Instagram

46%

+2.2%

Daglig bruk

YouTube

27%

+0.1%

Daglig bruk

N=1,112 · Oktober-Desember 2025Norges befolkning 18+Online panel (Ipsos i-Say)
Q4 2025

Daglig brukHver figur = 2% av befolkningen 18+

Facebook69%
Snapchat61%
Messenger54%
Instagram46%
YouTube27%
TikTok23%
WhatsApp11%
LinkedIn7%

Plattform-profil

Facebook

87.7%Profil
Mann
84.3%
Kvinne
91%

Alder (har profil)

18-29
77.3%
30-39
89.9%
40-49
91.6%
50-59
94.2%
60+
87.2%

Nøkkeltall

Daglig

69.1%

Lojalitet

19.9%

Bruksfrekvens

Flere/dag
51.5%
1x/dag
17.6%
3-6x/uke
7.3%
1-2x/uke
5.6%

Daglig bruk – siste 12 kvartal

Bruker også daglig

Rednote100%
Hudd100%
Threads92.3%
Messenger87.2%

Plattform-rangering

PlattformDaglig

Holdninger

“Hvis du kun kunne velge ETT sosialt medium”

1Snapchat23.5%
Total
M
18.8%
K
28.1%
2Facebook19.9%
Total
M
21.6%
K
18.3%
3Messenger14.1%
Total
M
11.4%
K
16.9%
4Instagram11.6%
Total
M
9.5%
K
13.6%
5YouTube10.9%
Total
M
14.4%
K
7.3%
6TikTok5.2%
Total
M
5.7%
K
4.6%
7WhatsApp3.8%
Total
M
4.2%
K
3.3%
8X1.2%
Total
M
2.3%
K
0%
9Reddit1%
Total
M
1.4%
K
0.5%

Plattformer under 1% er utelatt. N = 1112.